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The web site has the following in the web site, "The Netherlands Heart Institute fosters excellent cardiovascular research on national and international level." We noticed that the web page also stated " We conduct basic science as well as clinical research." It also said " We aim to promote cooperation between university medical centres in the Netherlands and between scientists and the private sector. The Netherlands Heart Institute encourages young, talented researchers and coaches them to the top. We are the platform for the next generation of excellent researchers." The header had Netherlands Heart Institute as the highest ranking optimized keyword. This keyword is followed by heart disease, cardiovascular disease, and science which isn't as urgent as Netherlands Heart Institute. The other words heart-institute.nl uses is scientific research. interuniversity cooperation is included and will not be understood by search crawlers.